Senior Copywriter (English/German/Spanish - speaking) (m/f/d)

Location: Porto, PT

Job overview

We are looking for a Senior Copywriter to join our digital team in Porto and play a key role in shaping the voice of our brand across digital channels. In this role, you will create, refine, and optimize content for our corporate website, paid campaigns, and editorial initiatives, ensuring it aligns with our brand's voice, legal standards, and strategic goals.

You will work closely with internal stakeholders, including Marketing, Group Brand & Communications, Sales, and Legal, as well as our external digital agency.

As a senior storyteller, you will be responsible for turning complex ideas into clear, compelling, and customer-centric stories that drive awareness, engagement, and conversion. You will also be able to adapt and optimize content for SEO, GEO, and UX purposes, leveraging insights from analytics and A/B testing.

Key responsibilities

• Write, edit, and publish high-quality content for the corporate website, including landing pages, product descriptions, blog posts, and campaign pages.
• Manage content workflows within the CMS (Kontent.ai), including formatting, tagging, and scheduling.
• Coordinate with internal stakeholders to gather input, validate messaging, and ensure accuracy.
• Conduct regular content audits to maintain consistency, relevance, and quality across the site.
• Create compelling copy for paid campaigns and editorial content, ensuring consistency in tone, messaging and brand positioning.
• Craft clear, compelling, and on-brand messaging that resonates across multiple touchpoints and customer journey stages.
• Translate complex or technical topics into engaging, benefit-oriented language suitable for a B2B audience.
• Support content planning and editorial calendars, ensuring timely delivery and updates.

Required skills and qualifications

• Native-level proficiency in English. Proficiency in German and/or Spanish is a strong advantage.
• Proven experience (5+ years) in copywriting, content management, or digital editorial work, ideally in a B2B or corporate setting.
• Excellent ability to write across formats (web, paid, editorial) and adapt tone to purpose and audience.
• Strong understanding of SEO, UX writing, and digital content performance principles.
• Hands-on experience with CMS platforms (e.g., Kontent.ai, or similar).
• Exceptional attention to detail and ability to manage multiple content projects simultaneously.
• Strong collaboration and communication skills, with experience working across teams and stakeholders.
• Analytical mindset with the ability to interpret content performance data and optimize based on insights.
• Experience working with brand guidelines and legal/compliance teams is a plus.