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Marketing Manager Content & Campaigns (m/f/d)

Marketing Manager Content & Campaigns (m/f/d)

Posting Date:  Jan 7, 2021

Lüneburg, Lower Saxony, Germany

Business Area:  Pharma
Company:  Werum

Our Global Marketing & Communications Team is responsible for the global marketing of our software products and services and for the support of our regional Sales & Marketing organization. Further major focuses include HR marketing, internal communication and media. You will be marketing specific software products. You will create new marketing content for specific products and topics, translating the technical input from our Product and Project Managers into value stories which are easy to understand for our target groups. Together with regional Marketing Managers in Europe, America and Asia, you will focus on organizing and monitoring product-related marketing campaigns particularly via our digital marketing channels, thus driving the growth of our business.


Your role in our team


  • Development, implementation and monitoring of marketing activities and formats for both existing and new software products and services
  • Topic research and interviews with our Product and Customer Project Managers
  • Campaign management, e.g. for product launches and lead generation
  • Creation of marketing material, incl. coordination of service providers
  • Creation and editing of marketing content optimized for both the respective target group and search engines (basic texts)
  • Adaptation of basic texts to the different formats such as websites, landing pages, social postings, online advertisements, brochures, newsletters, media information, storyboards, etc.
  • Support of our social media activities (customer and HR channels)
  • Support of our internal, HR and media communication


Your profile


  • Degree in media communication, online communication, digital media or a similar subject with focus on marketing and product PR
  • Several years of professional experience in the fields of editorial work, content creation and management of marketing projects and campaigns
  • Sound understanding and interest in technical topics, software and digital media as well as experience with B2B communication
  • Ability to comprehend complex topics and to phrase them in an understandable way
  • Proficiency in both spoken and written German and English, enjoy writing texts
  • Ability to work in a well-structured, reliable and independent manner


Your benefits


  • Flexible work times in the office or working from home
  • Work in a global organization with international customers and colleagues
  • Lean hierarchies and open door culture
  • Good team spirit globally and locally
  • Opportunities for personal development enabling attractive career paths as you work in interesting, challenging and varied projects
  • 32 days of vacation for Germany based employees
  • Canteen at the HQ facility in Lüneburg, Germany

Recruitment Team

For questions please contact us via jobs@koerber.com.
Please apply exclusively via the “Apply now” button.

For questions please contact us via jobs@koerber.com.
Please apply exclusively via the “Apply now” button.

Körber Pharma is a Business Area of Körber, an international technology group with around 10,000 employees and more than 100 locations worldwide. At Business Area Pharma we offer a unique portfolio of integrated solutions that deliver the difference along the pharma value chain. Spanning our in-depth expertise in consulting, inspection, handling, packaging machines and materials, track & trace and software, Körber has always the right solutions to unlock the potential of our customer’s productivity. With proven understanding of pharma process and regulation challenges, Körber is the partner to make the most out of pharma and biotech production for customers.

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