Head of Global Marketing (m/f/d)

Location: Porto/Dublin 

Your Role in Our Team 

Körber Pharma Software is a leading provider of software solutions for the pharmaceutical and biotechnology industries. As we enter a phase of strategic transformation and international scale-up, we are seeking an experienced leader to shape and future-proof our global marketing function. 

As Head of Marketing – Software, you will be responsible for the global strategic positioning of our software and service portfolio and will further develop marketing into a strategically aligned, growth-oriented corporate function. You will lead a small international team of software marketing experts within a global marketing function and contribute measurably to pipeline and revenue growth. 

Tasks & Responsibilities 

Software Marketing Strategy 

Develop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment derived and integrated into an overall global Marketing function 

Build a clear and differentiated solution and product narrative across all relevant target audiences and channels 

Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives 

Go-to-Market & Product Marketing 

Own go-to-market strategies and market launches of new releases, services and products 

Develop value propositions, messaging frameworks and use-case-driven content 

Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning 

Demand Generation & Pipeline Growth 

Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with central digital marketing team 

Further develop data-driven marketing processes and marketing automation 

Own performance-relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiency 

Storytelling & Digital Marketing 

Ensure a consistent, customer-centric storyline across all touchpoints 

Create compelling value propositions, product descriptions and thought-leadership content for a global audience 

Advance the digital presence (website, SEO/SEM, social media, paid ads) 

Content Excellence & Sales Enablement 

Develop global marketing and sales collaterals

Ensure efficient delivery and use of these materials across all target markets 

Build and manage a professional sales-enablement framework, including training for new products and solutions 

Team Leadership & Organization 

Lead, coach and develop the software marketing team

Establish clear roles, processes and KPIs in line with global function

Manage the marketing budget and allocate resources efficiently 

Cross-Functional Collaboration 

Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement 

Foster a collaborative, results-oriented working culture in cross-functional projects (Sales, Product Management, Communications, Services) 

Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes 

Your Profile 

Professional Qualifications 

Degree in Marketing, Business Administration or a comparable field 

Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment 

Proven expertise in go-to-market, product marketing, demand generation and complex B2B buyer journeys 

Experience with data-driven marketing and modern marketing tools and automation systems 

Strong KPI and performance orientation 

Experience collaborating with international, cross-functional teams 

Personal Competencies 

Strategic thinker with strong execution skills 

Leadership personality with the ability to inspire and develop teams 

Strong analytical skills, KPI orientation and strategic mindset 

Creative thinker with strong storytelling and communication abilities 

High level of ownership, initiative and results orientation 

Strong execution power and proactive working style 

Excellent English skills 

Apply now and join our team!

Ready for your next step? Click on ‘Apply now’ to get started right away! As long as the position is advertised, you can apply at any time.

We value diversity and therefore welcome all applicants - regardless of gender, nationality, ethnic or social origin, religion/belief, disability, age, sexual orientation and identity, and any other protected status. You can find out more about our culture here Culture at Körber - it's worth taking a look! 

If you have any questions or technical problems, please send us an e-mail to jobs@koerber.com. José Miguel de Barbosa Mendonça de Morais Sarmento is the responsible person for this job advertisement. We work with permanent partners and therefore ask recruitment consultants to refrain from contacting us by e-mail or telephone.