Head of Global Marketing (m/f/d)

Location: Porto/Dublin 

Your Role in Our Team

Körber Pharma Software is a leading provider of software solutions for the pharmaceutical and biotechnology industries. As we enter a phase of strategic transformation and international scale-up, we are seeking an experienced leader to shape and future-proof our global marketing function.

As Head of Marketing, you will be responsible for the global strategic positioning of our software and service portfolio and will further develop marketing into a strategically aligned, growth-oriented corporate function. You will lead an international team and contribute measurably to pipeline and revenue growth.

Tasks & Responsibilities

Marketing Strategy

· Develop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment

· Build a clear and differentiated brand and product narrative across all target audiences and channels

· Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives

Go-to-Market & Product Marketing

· Own go-to-market strategies and market launches of new releases, services and products

· Develop value propositions, messaging frameworks and use-case-driven content

· Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning

Demand Generation & Pipeline Growth

· Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth

· Further develop data-driven marketing processes and marketing automation

· Own performance-relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiency

Brand, Storytelling & Digital Marketing

· Ensure a consistent, customer-centric storyline across all touchpoints

· Create compelling value propositions, product descriptions and thought-leadership content for a global audience

· Advance the digital presence (website, SEO/SEM, social media, paid ads)

Content Excellence & Sales Enablement

· Develop global marketing and sales collateral

· Ensure efficient delivery and use of these materials across all target markets

· Build and manage a professional sales-enablement framework, including training for new products and solutions

Team Leadership & Organization

· Lead, coach and develop a high-performing marketing team

· Establish clear roles, processes and KPIs within the marketing organization

· Manage the marketing budget and allocate resources efficiently

Cross-Functional Collaboration

· Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement

· Foster a collaborative, results-oriented working culture in cross-functional projects (Sales, Product Management, Communications, Services)

· Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes

Your Profile

Professional Qualifications

· Degree in Marketing, Business Administration or a comparable field

· Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment

· Proven expertise in go-to-market, product marketing, demand generation and complex B2B buyer journeys

· Experience with data-driven marketing and modern marketing tools and automation systems

· Strong KPI and performance orientation

· Experience collaborating with international, cross-functional teams

Personal Competencies

· Strategic thinker with strong execution skills

· Leadership personality with the ability to inspire and develop teams

· Strong analytical skills, KPI orientation and strategic mindset

· Creative thinker with strong storytelling and communication abilities

· High level of ownership, initiative and results orientation

· Strong execution power and proactive working style

· Excellent English skills

Apply now and join our team!

Ready for your next step? Click on ‘Apply now’ to get started right away! As long as the position is advertised, you can apply at any time.

We value diversity and therefore welcome all applicants - regardless of gender, nationality, ethnic or social origin, religion/belief, disability, age, sexual orientation and identity, and any other protected status. You can find out more about our culture here Culture at Körber - it's worth taking a look! 

If you have any questions or technical problems, please send us an e-mail to jobs@koerber.com. José Miguel de Barbosa Mendonça de Morais Sarmento is the responsible person for this job advertisement. We work with permanent partners and therefore ask recruitment consultants to refrain from contacting us by e-mail or telephone.