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Marketing Specialist

Marketing Specialist

Posting Date:  Feb 19, 2021

Minneapolis, Minnesota, United States

Business Area:  Supply Chain
Company:  Körber Supply Chain


The Demand Generation Specialist supports the delivery of revenue impacting marketing programs aligned with our product line strategy and initiatives. This role will be responsible for executing multi-touch demand creation programs that leverage both inbound and outbound tactics. Collaboration with other members of the marketing team to execute a promotional plan for our software solutions including event and digital lead generation as key duties. In addition to having a deep understanding of the demand process and related technologies, this role must build a win-win, trusting relationship with sales.

Your role in our team

  • You will plan and execute all demand generation programs. Campaigns include email, webinars, PPL programs, account-based marketing, predictive analytics, display and social media advertising, complex nurture tracks and database segmentation
  • You will produce landing pages, email assets, and automated workflows to support the execution of digital campaigns in the marketing automation system
  • You will perform ongoing campaign optimization through execution and analysis of A/B tests
  • You will manage tasks and tactics associated with tradeshows and conferences; project manage to a defined timeline
  • You will collaborate to define and improve processes and systems that support the deployment of demand generation programs and marketing-sales alignment
  • You will build and maintain overall marketing calendar and manage campaign projects to completion in a timely manner
  • You will work closely with sales and marketing leaders to monitor all projects fuelling demand gen, funnel performance, identify performance gaps and/or opportunities, and make recommendations to allocate programs funds to maximize ROI
  • Forecast, measure, analyse and report on campaign performance and the impact of marketing activities on sales pipeline (MQLs & SQLs), revenue and sales cycle length to ensure activities are driving leads with the most pipeline opportunity. Present these results to management and the executive team, and based on results, optimize over time


Your profile

  • You have a Bachelor’s degree or equivalent work experience in a Marketing / related field
  • You have excellent verbal & written communication skills
  • You possess outstanding analytical skills
  • You have organization skills – Marketing campaign planning/execution, Automation (HubSpot/Marketo), CRM (NetSuite/SalesForce), Project Management (Asana/Align) a plus
  • You will travel up to 20% (domestic)


Your Benefits

  • You will be working in a fast-paced and dynamic environment, with international clients and colleagues
  • You have access to competitive Medical, Dental and Vision insurance
  • You have the option to enroll in our 401K matching program
  • You will have Flexible Time Off, 11 days paid holiday and 1 day of volunteer time per year.
  • You will have a fun casual, and flexible work environment

Recruitment Team
For questions please contact us via jobs@koerber.com.
Please apply exclusively via the “Apply now” button.

For questions please contact us via jobs@koerber.com.
Please apply exclusively via the “Apply now” button.

Körber Supply Chain is a Business Area of Körber, an international technology group with around 10,000 employees and more than 100 locations worldwide. At Körber Supply Chain, we have a broad range of proven supply chain solutions to fit our customers' size, business strategy and appetite for growth. Our customers conquer the complexity of the supply chain thanks to our portfolio that includes software, automation, voice solutions, robotics and material handling – plus the systems integration expertise to tie it all together. Körber helps to manage the supply chain as a competitive advantage.

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